PUBLIC INFORMATION OFFICER
Under general direction of the City Manager, develops, organizes, directs, and evaluates a comprehensive communications, marketing, and community relations program to inform the public of the activities and objectives of the City of San Ramon; oversees and implements the planning, design, and development of programs, strategies, and tactics necessary to communicate the City’s policy priorities and organizational goals to the general public, other public agencies, elected officials, the media, and between City staff; implements program goals and objectives; and performs a variety of administrative tasks in support of assigned area of responsibility.
The Public Information Officer is a single position class responsible for assisting the City Manager in facilitating communication between the City Council and City Manager’s office and the public to enhance understanding of City services, programs and activities. The incumbent is accountable for accomplishing goals and objectives for the office and for furthering City goals and objectives within general policy guidelines. Creativity is paramount in developing and implementing effective marketing, public information and media relations programs, campaigns, and materials using all available media, including social media.
Examples of Key Duties: (Duties are illustrative and not inclusive and may vary with individual assignment.)
- Develops, organizes, directs, and evaluates a comprehensive communications, marketing and community relations program to inform the public of the activities and objectives of the City of San Ramon, develops and maintains regular contacts through radio, television and the press for announcements of City programs and activities.
- Develops, writes, edits, designs and produces various communication materials including newsletters, brochures, project fact sheets, correspondence reports, speeches, multi-media presentations and special publications.
- Serves in an advisory capacity to the City Manager and the City’s Management Team to introduce and implement tactical communication methods relevant to City priorities and public policy goals and objectives.
- Oversees how the City conducts public workshops and other information gathering activities to help inform the City Council of public sentiment and ensure internal organization and consistency of purpose.
- Attends a variety of staff, Council, commission and other meetings; provides advice and support to City staff regarding public and media relations.
- Coordinates assigned activities with other City departments, community organizations and the public, maintains effective relationships with civic, corporate and educational organizations.
- Develops, coordinates and participates in news conferences, special events and other programs of public interest.
- Assists elected officials in articulating programs before live audiences through the use of visuals and communications instruction; plans and presents training relating to communications, media contacts, City image and customer service as necessary.
- Develops materials to be presented in press announcements including press releases, press briefings and feature articles on various City services; supervises the design and content of City publications including informational booklets, posters, fliers and related publications.
- Takes photographs for publications and audio/visual slide presentations; writes scripts for slide and video presentations; responds to community groups.
- Develops and implements methods and materials to promote special events sponsored by the City or its departments.
- Composes news articles, speeches, radio and television scripts, reports and letters.
- Responds to a variety of customer inquiries, comments and concerns in writing and in person; provides information and assistance to members of the general public, the media and the outside agencies and organizations; resolves complaints in an efficient and timely manner.
- Performs related duties as required.
Education and Experience:
Any combination of education and experience that demonstrates competency in requisite knowledge, skills and abilities would be qualifying. A typical background would include: graduation from an accredited college or university with a degree in marketing, journalism, public relations, public administration or a related field and three to five years experience in public affairs, public communications and/or public relations that include one year of related public sector experience.
Licenses and Certifications:
Possession of a valid California driver’s license and a satisfactory driving record.
Physical Requirements and Working Conditions:
Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer, and to attend meetings at various sites within and away from the City; strength to lift and carry materials weighing up to 20 pounds; vision to read printed materials and a computer screen; and hearing and speech to communicate in person and over the telephone.
Knowledge of: (at entry)
- Principles and practices of communications and public information techniques through different mediums, including, but not limited to, print, Internet, radio and television;
- Writing and editing techniques for a variety of audiences;
- City services, structure and programs;
- Relationships between the City, media, general public and other government agencies; and
- Techniques vital for preparing, producing and disseminating information.
Skill in: (at entry)
- Preparing written material regarding local government activities and programs;
- Developing effective relationships with a variety of people including the media;
- Ability to work on several projects or processes simultaneously and under deadlines;
- Ability to monitor public hearings and meetings to assess public understanding and concerns;
- Ability to communicate clearly and concisely, both orally and in writing;
- Using computers and related software applications; and
- Communicating effectively with co-workers, officials and the general public to exchange or convey information and to receive work direction.