Street Smarts was created in 2004 following the tragic deaths of three San Ramon Valley children in two separate traffic-related accidents. Realizing that traffic incidents do not stop at political borders, the San Ramon Valley community came together to create the Street Smarts program.
In its first year, the Street Smarts Program launched efforts targeted to the elementary school population through a Poster Contest. The program expanded in 2005 to reach middle school students and in 2007, high school students. The program is intended to grow and evolve as new issues relating to traffic safety surface.
Street Smarts gets people thinking. The purpose is to address traffic safety problems at its source: in the minds of drivers, pedestrians and cyclists. Street Smarts brings education to the equation. The purpose is to supplement, and complement the ongoing efforts involving engineering and enforcement.
Street Smarts works on different levels. The program has been promoted throughout the San Ramon Valley through a brand awareness campaign, community events, school activities and discussions, neighborhood initiatives, corporate sponsorships, banners and more.